iSimu used iPhone :Well-known directors talk behind the scenes: bad people in movies never use

In the afternoon of February 26th, Rian Johnson, who recently directed the popular film "Knives Out", shared an interesting story about iPhone movie product implantation in an interview with Vanity Fair: Apple is not allowed to use iPhones in movies, Apple said.

iSimu used iPhones

"One interesting thing, I don't know if I should say this ... Apple ... They allow you to have an iPhone in a movie, but this is very important: bad people can't use the iPhone in the lens."
In the movie "Blades", an iPhone appeared
As we all know, Apple has strict regulations on the use, description and photography of the device. As part of its guidelines for using Apple trademarks and copyrights, Apple Corporation states that Apple products "should only be displayed in the best manner or context, in a manner or context that is beneficial to Apple products and Apple Inc.
Some people have talked about this topic in the past. In movies and TV shows, Apple products are basically good people. When "24 Hours" aired, Wired wrote an article about fan theory, saying that good people use Macs and bad people use PCs (Windows computers), and the results are very accurate.
In fact, Apple also has clear requirements for the media to shoot its own key products. For example, when the Apple Watch was just released, if it borrowed products from Apple, Apple would not allow it to be shot with other brands of watches. Separate the watch from the strap to ensure that the user sees a complete watch, not a part of the watch.
Johnson is a respected director. After telling this behind-the-scenes details, he may attract more people to verify whether the bad guys in the movie never use the iPhone. (editor:iSimu used iPhones)

iSimu used iPhone：Cool new experience for top foldable phones Huawei Mate Xs opens appointment today

It can be said that the appearance of the phone has not changed much over the years. Although it is not the same, it is really nothing new. Fortunately, Huawei released the folding screen phone Huawei Mate X last year. To the trend of folding design, it is a breakthrough in performance, which also provides consumers with more choices. Just yesterday, Huawei continued to pursue the victory and officially launched a new generation of Huawei Mate Xs folding phones. Many aspects have been optimized and upgraded, especially for users who are pursuing innovation and differentiation. It can be described as a brand new experience. The unique design also feels like a status symbol, which is very worth buying for high-end people and mobile phone enthusiasts.

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Many people may think that ordinary phones are not enough. Why choose to buy a folding screen phone? Having said that, for a reason such as “cool” for a folding screen phone such as Huawei Mate Xs, it is worthy of many people ’s hearts, or even more enjoyable when watching dramas, watching videos, reading and playing games. Of course, actually And it brings us more convenience and better practicality. Because the design concept of Huawei Mate Xs is a two-in-one mobile phone and tablet, it can be regarded as a combination of "amplified mobile phone" and "reduced tablet", which can realize all the functions and experiences of ordinary mobile phones, while at the same time Allows you to use the experience outside the phone. It is even more practical, such as photographers or decoration designers. In many cases before, it was necessary to bring a tablet to display various pictures and design solutions for customers, but now Huawei Mate Xs can be very good. Complete the needs of various displays, and at the same time as easy to carry as ordinary mobile phones.
Like the previous generation, Huawei Mate Xs has two forms of folding and unfolding. The folded 6.6-inch screen (screen ratio is 19.5: 9, which is no different from ordinary mobile phones), the back is a 6.38-inch screen, and the unfolded is 8 inches. Full screen shape (screen ratio is 8: 7.1, the use experience is the same as the tablet), the entire screen resolution is 2480x2200, and supports HDR display. In addition, Huawei Mate Xs can open the two-level interface of an application at the same time. When running multiple applications, you can keep the two applications on separate screens and run independently. You can also drag pictures, text, videos and other files between applications. The split-screen shortcut bar can also open a third application. In simple terms, you can use a floating window to open WeChat to chat with friends while watching videos. The surface of the Huawei Mate Xs screen Huawei uses a double-layer aerospace-grade polymer flexible material. The upgraded Eagle-wing hinge is more flexible and tough. It also maintains a free fold of 0-180 degrees and there is no crease in the middle of the screen when fully expanded. The screen strength of the upgraded Huawei Mate Xs should be increased by 80%, making it more reliable to use.
In terms of hardware performance, Huawei Mate Xs is equipped with the latest Kirin 990 5G SoC, supports dual-mode 5G networks, and supports 8 5G frequency bands. The Kirin 990 5G uses a 16-core Mali-G76 GPU, combined with GPU Turbo 4.0 technology and Kirin Gaming + 2.0 technology, which can improve the performance of mobile phones by 6% and the energy efficiency ratio by 20%, which can fully meet the various needs of folding screens. There is no doubt that when other manufacturers and their products are still launching first-generation 5G mobile phone products, Huawei Mate Xs is definitely a genuine "second-generation 5G mobile phone". In addition, Huawei Mate Xs is also equipped with the latest Android 10 AOSP-based EMUI10.0.1 operating system, which not only has a smoother and more secure operating experience, but also has the greatest advantage of using the distributed technology to enable Mate Xs to achieve “multi-screen collaboration” The function opens the gap between Windows and Android from the bottom of the system, and realizes the cooperative operation, data transfer and multi-screen control of MateBook series notebooks and HUAWEI Mate Xs.
In terms of shooting functions, Huawei Mate Xs is equipped with a Leica ultra-sensitive four-camera lens combination. The main camera is a 40-megapixel super-sensitive wide-angle lens with f / 1.8 aperture. It also has a 16-megapixel super-wide-angle lens with f / 2.2 aperture. An 8-megapixel 3x optical zoom lens with f / 2.4 aperture, and the last one is a Huawei ToF Depth of Field lens. In addition, Huawei Mate Xs also supports hybrid focusing combining laser focusing and phase + contrast, and also supports OIS + AIS image stabilization. Basically, Huawei has used its most advanced imaging technology on this folding phone.
For such a top-level mobile phone with a cool appearance, have you started to be poisoned? At 10:08 this morning, Huawei MateXs has started pre-sale in the domestic market. Consumers can make appointments at Huawei Mall and major authorized e-commerce providers. This product will be available for purchase at 10:08 on March 5th for 16999 yuan. （Editor：iSimu used iPhones）

iSimu used iPhones：Mate Xs released, HMS hits, Huawei industry chain is surging

I. HMS challenges GMS?

On February 12, the EU antitrust agency held a three-day hearing. Google protested the first of the three anti-monopoly fines totaling 8.25 billion euros issued by the European Union. reasonable. Google believes that the fine is too high, and a judge in the case said that 2.4 billion euros are trivial for a super enterprise like Google.
The world is suffering bitterly, and Huawei has something to say about Google's hegemonic behavior.
Because Google's GMS service continued to block Huawei, Huawei launched its own ecological service, HMS.
As we all know, Android is a Google product. Due to complex intellectual property reasons, there is no restriction on Huawei, but Google restricts GMS services to Huawei.
GMS is a very important application for Android phones. In addition to seamless integration with the operating system, it mainly includes the Google family bucket: Google Search, Google Map, Google Drive, Google Mail (Gmail), Google Play (Google Play), Google Video (Youtube), Google Photos (Google Photos), Google Video Chat (Google Duo), etc.
Android phones in China have undergone deep transformation and do not rely on Google ’s underlying services, but foreign users have basically left their phones bricked without GMS.
Yu Chengdong said at the press conference that this world is not the only GMS company, but also iOS and its App Store. Yu Chengdong announced the launch of a $ 1 billion dazzling star program to attract and call on global developers to develop HMS core apps.

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Can HMS end up in three minutes?
Cousin thought it was difficult.
When iOS rose, the smartphones on the market were still Nokia's.
Whether it is the rise of Android or iOS, there are certain accidents. After all, Microsoft wants to enter the mobile phone market to share a piece of money, and it ends in failure.
Europe and the United States are very dependent on Google's business and have reached the point where they can't do anything after leaving. For example, can you tolerate the lack of WeChat, Gaode (or Baidu Map), Youku (or iQiyi) and the inability to use Alipay's mobile phone?
In this case, what does Huawei release HMS?
In fact, at the press conference, Yu Chengdong had already hinted clearly. This is the bargaining chip: "In the past 10 years, Huawei has been working with Google to provide users with a high-quality experience and build a better ecosystem. We have always been A member of this ecosystem, we are always committed to long-term cooperation with Google and other partners. In addition to Google Ecosystem, we have also launched the Huawei App Market now, making full use of new technologies such as 5G to empower developers to create new consumer experience. ability."
What does this affectionate confession mean?
It means that I want to cooperate, but I really cannot cooperate, and I am not afraid of you.
Either your big customer or your competitor, you take care of it.
Politics are sometimes complex and sometimes simple. When the rumored that the United States would restrict the export of C919 large aircraft engines to China, Trump personally came out to rumor.
If the engine of the C919 is yellow, then it is not COMAC that fell down first, so it's a big deal to start over again. The United States General Electric and related American aircraft industry chain companies may be on their knees. After Boeing plunged into a quagmire, the entire aircraft industry chain company in the United States also had difficulties, and it was counting on C919 to make a fortune.
After all, capital is behind politicians, and capital is for profit. From this perspective, Huawei's situation is also very delicate.

Huawei Performance

As an unlisted company, Huawei publishes annual reports every year. Of course, this is why the company often issues debt.
Starting to publish quarterly reports in 2019, this is strictly required by the high standards of listed companies.
According to Huawei's multiple channels, in 2019, under difficult circumstances, annual revenue can still exceed 850 billion. Yu Chengdong said that more than 10 million 5G mobile phones were shipped.
To achieve these results is really too difficult for Huawei.
However, from the perspective of Huawei's debt issuance, in the capital market, Huawei is still sought after. Suppliers who have moved forward and backward with Huawei will also benefit greatly in 2019 due to the expansion of 5G business.
Data show that Huawei has three major businesses: consumer business (mainly mobile phones), operator business and enterprise business.
Among them, the mobile phone-based consumer business accounted for more than 55%.
Behind these businesses are Huawei's more than 13,000 supplier partners, and more than 20 suppliers listed on A shares.

Core suppliers
At the end of 2018, Huawei released its first list of core suppliers for a total of 92. Among them, there are as many as 33 American suppliers. In a sense, sanctioning Huawei is a bad way to damage 800.
At the end of 2019, due to well-known reasons, Huawei did not release a list of suppliers again.
But suppliers of A shares should not change much.
My cousin is here to pick out some particularly representative introductions to their powerful strength.
1.BOE
According to statistics, the shipment data of 18 global smart panel manufacturers. In 2019, BOE BOE ’s shipments for the first time surpassed Samsung Display ’s SDC, becoming the world ’s largest smart panel manufacturer.

Fortunately, Shentianma ranked third.
It cannot be too happy that almost only Samsung makes money in the panel industry, and BOE and Shentianma are receiving state subsidies to fight bayonet.
From a financial perspective, this is not a "good" company, but from a national industry orientation, it is an encouraging trend.
Since 2019, the technology industry has become a state-guided investment industry, so investment logic cannot be simply matched by PE. It is recommended to refer to the market-to-sales ratio, and then judge the role of technology in autonomous controllability.

2. BYD

Every time my cousin introduces BYD's mobile phone assembly business, there are professionals who take pains to take classes: In the mobile phone business, BYD Electronics, which was split into a Hong Kong stock in 2007, is not BYD.
This sentence is only half right. It is not fake that BYD Electronics is listed on the Hong Kong stock market, but it is still affiliated with A-share BYD.
BYD owns 65.76% of BYD Electronics Holdings, so BYD Electronics is a consolidated subsidiary of BYD, and its business is reflected in BYD's financial report.
At present, BYD is the foundry of Huawei's mobile phone business, and also undertook Apple's iPod touch business in 2020.

My cousin didn't expect that the iPod touch, an ancient product, was still there. I personally thought that it existed to a large extent to test the ability of partners to assemble the iPhone.

3. Lixun Precision

Lixun precision production of connection parts, in 2018 won the Huawei Global Core Supplier Gold Award. Not only that, the company is also an excellent supplier of Apple. In 2020, it will undertake the assembly of Apple Watch and production of AirPods Pro.

4. Shengyi Electronics

It has won Huawei's core supplier award for many years, mainly providing PCB (printed circuit board) for Huawei. Whether it is a 5G base station, a mobile phone or a router, a large number of PCB boards are required.

5.Light Motion Technology

It is mainly engaged in the development and manufacturing of optoelectronic devices in the field of optical communications. The product basically covers the main active and passive devices. It is a Huawei optical module supplier. Cousin ** Guangxun Technology's reasons are not the same as others. In addition to the strong demand for optical modules in the 5G era, they also fancy its equity incentive plan.
My cousin has seen the N-share equity incentive plan. Guangxun Technology has the most conscience: Based on 2018, the compound growth rate of net profit in 2020 is not less than 15%; ROE in 2020 is not less than 10%, and the above indicators Both are not lower than the average level of the industry or the 75th place of the benchmark enterprise; in 2020, the sales revenue of new products shall not be less than 20% of the main business revenue.

6.SMIC

At present, Huawei's high-end chips are manufactured by TSMC. Because TSMC uses less than 25% of US technology, it is not subject to sanctions. According to reports, the United States plans to revise the technical standards from 25% to 10%, so that Huawei's 14nm chips cannot be foundry at TSMC.
The good news is that TSMC's 7nm chips use less than 10% of US technology.
This standard of sanctions is likely to be the bargaining chip, which is very bad for American high-tech companies in the long run. Because once implemented, it will make the global technology companies feel uneasy. After all, China is the world ’s largest consumer market for technology products. If American technology is used, it may not be sold in China, so it is better to not use American technology.
If it does, SMIC, which is still in the development stage, is likely to become Huawei's only choice. It is nothing more than a slightly lower yield and a slightly larger chip area, which we can all accept.
Some people will think whether TSMC will help or not, cousin thinks it will not. When Huawei was banned, most U.S. chip companies were doing everything they could to deliver stock to Huawei before the ban was enforced. You know, in 2018, Huawei's chip purchase amounted to US $ 20.8 billion, and unless forced to do so, no one would take the initiative to give up such a large piece of fat.
In addition, the cousins ​​of Shanghai Electric Power, Huiding Technology, Offi Optics, Shentianma, etc. have also been embarrassed many times. （editor used iPhones）

iSimu used iPhones：iPhone is full of firepower, frame structured light + dual-mode 5G + 4500mAh, iPhone 11 is no longer fragrant

With the development of smart phones, the design of mobile phones has become more and more important. Excellent product design can not only bring publicity to mobile phone manufacturers, but also attract more consumers ’attention. It is said that appearance innovation and technological research and development are the only way. After all, only innovation and research and development can promote the progress of the entire industry.

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In today's mobile phone market, although the influence and popularity of Apple's iPhone make many mobile phone manufacturers envy, but in the past two years, with the rapid development of domestic mobile phones, and the design of the iPhone has not made much breakthrough, the iPhone market The performance is not very optimistic. Especially the iPhone 11 launched last year, which basically inherited the design style of the previous generation in appearance design, and did not bring too many surprises, so many small partners began to hope for the arrival of the next iPhone. Recently, a group of iPhone 12pro concept maps were exposed on the Internet. The appearance design and hardware configuration of this machine are full of firepower. Let ’s take a look.

iPhone is full of firepower! In terms of appearance design, according to the exposed concept map, this iPhone 12pro uses a new frame structured light design, so the front of the phone achieves a true full-screen design. The bezel structure patronizes the name, which means that the front 3D structured light and other components are integrated in the bezel on the top of the phone, thereby eliminating the bangs design. This design not only makes the front of the phone look more shocking, but also greatly increases the screen ratio of the phone. In addition, this iPhone 12pro uses a 5.8-inch display on the front. At the same time, this screen also incorporates 120Hz refresh rate technology, so the screen performance of the phone will usher in a qualitative improvement.

In the design of the fuselage, according to the exposed pictures, the fuselage of this iPhone 12pro inherits the design style of the previous generation, the glass and metal sandwich structure design, and the round and natural polishing process, so the entire fuselage looks extremely With three-dimensional sense. In terms of the camera, this iPhone 12pro uses a rear four-camera design. The rear four-camera is integrated in a "square" module. This design is very good and looks very good. In terms of parameters, it is reported that the camera is equipped with a four-camera combination of 48 million + 12 million + 12 million + TOF lens. Although other parameters of the camera are not yet known, if this is the case, I believe that the camera's camera performance will definitely not let Everyone is disappointed, after all, Apple's training strength is obvious to all.

In terms of core hardware, it is reported that this iPhone 12pro is equipped with the Apple A14 Bionic bionic chip. Although not much is known about the parameters of the A14 Bionic at present, with Apple's design capabilities, I believe that the performance of the A14 will definitely have a more prominent performance. . In addition, this iPhone 12pro has a dual-mode 5G baseband chip. If this is the case, the core competitiveness of the phone is even more powerful with the dual-mode 5G technology. In addition, it is reported that the machine is also equipped with a 4500mAh battery, so with the blessing of a large 4500mAh battery, the battery life of the machine may usher in a substantial increase. iPhone is full of firepower!

The iPhone 11 is not fragrant! iPhone 11 is a flagship mobile phone with powerful hardware performance and extreme experience. However, the design of Liu Hai's comprehensive screen and the lack of 5G technology have made the iPhone 11 suffer from some people's complaints. The above-exposed iPhone 12pro has a frame-structured light design that allows the device to achieve a truly full-screen design, bringing more stunning visual effects. In terms of hardware, the addition of the Apple A14 Bionic bionic chip makes the performance of the machine more secure, especially the blessing of dual-mode 5G technology and core batteries such as a large 4500mAh battery, which finally makes the overall hardware strength of the machine without a short board. editor：iSimu used iPhones

iSimu used iPhones:Apple's new patent announced, iPhone with full surround screen coming?

According to Apple's latest published patent, they are exploring an iPhone with a surround touch screen and all-glass, which can be used as a screen on any side to display information, application icons and images on it. Not only that, this phone supports touch sensitivity .

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Specifically, the U.S. Patent No. 20200057525 for this patent is entitled "Electronic Equipment with Glass Enclosure". It describes a new iPhone, which consists of a "six-sided glass case", including a main screen and multiple sides seamlessly connected, which can display most of the control operations and applications.

The Apple patent does not describe a screen concept, but rather a shell that can be used as a screen. In this case, the glass enclosure may look seamless visually and tactilely, and the entire surrounding structure looks like a piece of glass.
The seamless glass case of this iPhone has other useful features. The patent reads: `` The glass case forms multiple side screens, which can facilitate or enable many additional features that are not possible with traditional phone cases. For example, the glass backplane and glass sides may be transparent, which allows electronic devices to get additional screens. In addition, the side and back visible screens can be touch or force sensitive through touch or force sensing systems, effectively converting the side and back into additional input devices or the surface with which the user can interact to control the electronic device . ''

If this idea can be realized, iPhone's mute switch and volume control can be turned into touch-sensitive control. Apple may use a force-sensing technology that lets users squeeze the iPhone, which then directs incoming calls to voicemail.

At the same time, Apple is also considering using the edge of the phone to display information, such as allowing users to switch flight modes or Wi-Fi connections with one click, and can also display the current weather and scrolling stock information. Apple has also been working on flexible components and possible folding screens.editor：iSimu used iPhones