In the afternoon of February 26th, Rian Johnson, who recently directed the popular film "Knives Out", shared an interesting story about iPhone movie product implantation in an interview with Vanity Fair: Apple is not allowed to use iPhones in movies, Apple said.
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| iSimu used iPhones |
"One interesting thing, I don't know if I should say this ... Apple ... They allow you to have an iPhone in a movie, but this is very important: bad people can't use the iPhone in the lens."
In the movie "Blades", an iPhone appeared
As we all know, Apple has strict regulations on the use, description and photography of the device. As part of its guidelines for using Apple trademarks and copyrights, Apple Corporation states that Apple products "should only be displayed in the best manner or context, in a manner or context that is beneficial to Apple products and Apple Inc.
Some people have talked about this topic in the past. In movies and TV shows, Apple products are basically good people. When "24 Hours" aired, Wired wrote an article about fan theory, saying that good people use Macs and bad people use PCs (Windows computers), and the results are very accurate.
In fact, Apple also has clear requirements for the media to shoot its own key products. For example, when the Apple Watch was just released, if it borrowed products from Apple, Apple would not allow it to be shot with other brands of watches. Separate the watch from the strap to ensure that the user sees a complete watch, not a part of the watch.
Johnson is a respected director. After telling this behind-the-scenes details, he may attract more people to verify whether the bad guys in the movie never use the iPhone. (editor:iSimu used iPhones)
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