More and more Americans hold the iPhone for more than 3 years

According to foreign media reports, a new survey shows that more than ever, Americans have used iPhones for 3 years or more. CIRP data shows that this proportion has risen steadily from 12% in the first quarter of 2016 to 28% this year. For Apple, the good news is that most iPhone users will still upgrade their devices every one or two years, but since 2016, the proportion of users who have been upgrading less frequently has increased year by year.

Mike Levin, a partner and co-founder of CIRP, said: "We clearly see that iPhone users have been using mobile phones longer and longer. In the most recent quarter, 28% of consumers kept their old phones for three years or more, Which was only 12% four years ago. "
"The percentage of iPhone users who upgrade their phones has remained stable at a single-digit high every year. So, the good news for Apple is that consumers are increasingly buying the latest and more expensive phones. But they now save The time is much longer than the typical two-year cycle a few years ago. This slows down the upgrade cycle and reduces unit demand in a saturated market. "
CIRP said that the basic version of the iPhone 11 is currently the most popular model.
Josh Lowitz, CIRP partner and co-founder, pointed out: “iPhone 11 is the dominant model among all (iPhone) models. Not surprisingly, it replaced last year ’s iPhone XR as the most popular mobile phone. Compared to one Similar to the high-end iPhone XS and XS Max years ago, the market share of the more expensive iPhone 11 Pro and 11 Pro Max has increased. It is worth noting that the sales share of the oldest and lowest-priced iPhone 8 and 8 Plus is relatively high Small, only 13%, lower than the level of the same period last year. The release of the new price leader iPhone SE and the possible retirement of 8 and 8 Plus should change the sales mix and further highlight the newly released models in the next quarter. "
For all high-end smartphone brands, the longer the upgrade cycle is a problem, more and more consumers believe that the difference between new models launched every other year is relatively limited, so they do not think that high prices are reasonable and acceptable Accepted.